Sales and Marketing

News

Pharma wants to use AI for digital engagement with healthcare professionals and patients, but most feel unprepared to forge ahead, says survey.

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COVID-19 vaccine tweets from 2020 land Pfizer in trouble for promoting an unlicensed medicine - and reveal the pitfalls of linking content.

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Bayer's CEO says new product launches will offset the decline in sales of anticoagulant Xarelto over the course of 2025.

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Two senior officials at the FDA's drug promotion office have resigned, leading to speculation that a clampdown on some advertising may be on the way.

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A complaint against GSK alleging a major breach of the pharma industry's code of practice on prescribing information has been upheld by the PMCPA.

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A new AI-powered solution from EVERSANA aims to take the pain out of medical, legal and regulatory (MLR) reviews.