Articles Pharma needs hybrid sales and marketing rep Robert Chu and Richie Etwaru tell Craig Sharp that pharma has to orchestrate a truly integrated effort from sales and marketing teams to attain commercial effectiveness.
Articles Pharma’s crippling addiction and how to cure it The 'find it, file it, flog it' approach to drug development has to be abandoned for a truly patient-centred approach, says Hedley Rees.
News Neurogene drops high-dose arm in Rett study after death The patient affected by a serious adverse event in Neurogene's clinical trial of Rett syndrome gene therapy has now died
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