Views & Analysis 4 tips on how to navigate ‘global versus local’ challenges i... How to communicate a pharma brand identity and new product successfully, both globally and locally.
Articles GDPR: evolving multichannel marketing to prepare for a stric... How the new GDPR regulations will affect the pharmaceutical sector.
Views & Analysis The future for pharma marketing is personal Marco Ricci reports from the eyeforpharma Marketing and Consumer Innovation Europe 2017 conference.
Views & Analysis The evolution of multichannel marketing into touchpoints How far is the industry from fully embracing modern-day ‘touchpoint’ marketing?
Views & Analysis Pharma websites: a great time to get closer to patients Wary US consumers present opportunities for pharma to become trusted resources for health information.
Views & Analysis Learning from a successful ophthalmology brand launch Applying learnings from a successful ophthalmology brand launch to other therapy areas and pharmaceutical brands.
News Praxis soars on rare childhood epilepsy trial data Praxis looks like it could be filing for approval of two products next year, after its childhood epilepsy drug delivered a win in a pivotal trial.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
