Sales & Marketing Closing the digital gap: Paid media’s essential role in omni... Paid media helps to extend content and messaging and reach HCPs where they are already active.
Sales & Marketing Sponsored To reach HCPs, don’t try to be everywhere. Just be where the... “Omnichannel” – the marketing strategy buzzword that has pervaded the space in the last several years – literally means “in every channel”; in effect, making sure a brand or message is ever
Digital Balancing global consistency and local nuance: EVERSANA on A... The conversation around global brand launches is evolving rapidly – and EVERSANA and its agency team at EVERSANA INTOUCH’s leadership is at the centre
Sales & Marketing The rise of NP/PA influence: Why and how pharma marketing st... The rise of NP/PA influence is not a passing trend; it is a structural realignment of US healthcare. These clinicians are the connective tissue.
Sales & Marketing Sponsored Bridging science and strategy: Medical Affairs at the heart ... In this sponsored podcast, Cheryl Lubbert and Carolyn Whiting of Reverba discuss a new approach to pharma marketing, omnichannel, and medical affairs.
Sales & Marketing Adjusting pharma marketing in the rise of community pharmaci... Community pharmacies are accessible, trusted, and clinically capable care providers that are increasingly more influential in the patient journey.
News CHMP backs Novo's haemophilia A drug Frehemgo Novo has moved a step closer to EU approval of its long-acting haemophilia A therapy, Frehemgo, which could be a future blockbuster.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.