Digital Reuters Pharma USA – Maria Whitman At Reuters Pharma USA in March, ZS Associates' Maria Whitman sat down with pharmaphorum to discuss why it's time to reinvent pharma's marketing strategy
Sales & Marketing Sponsored How to cultivate a successful omnichannel strategy In today's fast-paced digital world delivering relevant, valuable content that resonates with your target audience is more important than ever.
News PM Society Digital Awards 2023 open for entries The PM Society Digital Awards 2023 have opened for entries.
Sales & Marketing Advertising before approval - Navigating pharma marketing Disease state awareness (also known as “unbranded”) advertising campaigns have existed in the pharmaceutical media landscape for over a decade now.
Sales & Marketing Business strategy and forecasting team: Ally or adversary? It’s 2023 and pharma is moving ahead and leaving behind the COVID-19 aftermath.
Sales & Marketing Automating - and optimising - HCP engagement to maximise com... Life sciences marketing has rapidly evolved to mirror that of consumer retail.
News AstraZeneca’s Imfinzi fails adjuvant trial in lung cancer AstraZeneca’s hopes of positioning its PD-L1 inhibitor Imfinzi as a post-surgery therapy for people with earlier-stage lung cancer have taken a knock.
Sales & Marketing Sponsored How doctors are interacting with content in 10 data trends It will come as no surprise to anyone in the healthcare space that doctors today are under an inordinate amount of pressure.