Sales & Marketing Partner Content Mastering Engagement: How Do AI and ML Drive Pharma's Omnich... Many articles on artificial intelligence (AI) promise amazing results, tons of money, and thousands of new clients, all thanks to the magical tool.
Sales & Marketing Data & strategy adaptation and adoption in international pha... How do companies adapt and evolve to different data needs, especially when they are expanding their international presence?
Digital Reuters Pharma USA – Maria Whitman At Reuters Pharma USA in March, ZS Associates' Maria Whitman sat down with pharmaphorum to discuss why it's time to reinvent pharma's marketing strategy
Sales & Marketing Sponsored How to cultivate a successful omnichannel strategy In today's fast-paced digital world delivering relevant, valuable content that resonates with your target audience is more important than ever.
News PM Society Digital Awards 2023 open for entries The PM Society Digital Awards 2023 have opened for entries.
Sales & Marketing Advertising before approval - Navigating pharma marketing Disease state awareness (also known as “unbranded”) advertising campaigns have existed in the pharmaceutical media landscape for over a decade now.
News Gene therapy firm Kate Tx snapped up by Novartis for $1.1bn Novartis buys gene therapy specialist Kate Therapeutics for $1.1 billion, adding an early-stage rival to Sarepta's muscular dystrophy therapy Elevidys
Sales & Marketing Coming soon: The Life Sciences Industry Report 2025 – insigh... Prepare for 2025 with pharmaphorum’s Life Sciences Report, featuring expert insights on AI in drug development, gene therapy, and top industry trends