Sales & Marketing Business strategy and forecasting team: Ally or adversary? It’s 2023 and pharma is moving ahead and leaving behind the COVID-19 aftermath.
Sales & Marketing Automating - and optimising - HCP engagement to maximise com... Life sciences marketing has rapidly evolved to mirror that of consumer retail.
News Consumer-first digital pharma's focus in 2023, says Graphite... As two in five pharma leaders say that moving to a consumer-first mindset is a priority for the next two years, digital customer experience agency Graphite Digital is to publish a special e
R&D Connected customer data: a golden opportunity for pharma mar... Data is transforming life sciences, but many organisations are not using its full potential.
Sales & Marketing Measuring success in pharma marketing: Does engagement equat... Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong?
Sales & Marketing The Considered pharmaceutical marketing experiment COVID-19 has changed everything – at least that’s David Hunt’s plan for pharmaceutical marketing.
News Gene therapy firm Kate Tx snapped up by Novartis for $1.1bn Novartis buys gene therapy specialist Kate Therapeutics for $1.1 billion, adding an early-stage rival to Sarepta's muscular dystrophy therapy Elevidys
Sales & Marketing Coming soon: The Life Sciences Industry Report 2025 – insigh... Prepare for 2025 with pharmaphorum’s Life Sciences Report, featuring expert insights on AI in drug development, gene therapy, and top industry trends
