patient voice

Views & Analysis

Listening to the patient voice: severe sickness in pregnancy

With new knowledge comes new possibilities, but only if the patient voice isn’t drowned out by stigma and train-track thinking.

Views & Analysis

The patient voice: A call to action

On December 13th 2016 the 21st Century Cures Act (Cures Act) was signed into law in the US.

Views & Analysis

How pharma can boost engagement by embracing support network...

Connecting with patients has become a central plank in the pharma marketing playbook, but should companies be looking for a wider view when looking for insights to inform their branding?

Views & Analysis

Doctor hand holding pen and talking to the patient about medication and treatment.

How people power is building patient-centric pharma

While everyone is agreed on the importance of patient-centric pharma, just one fifth of industry insiders said they knew “how” to achieve it.

News

Pharma improves reputation among German patient groups

A survey of 86 German patient groups suggests pharma’s reputation is improving in the country that has been wary of pharma in the past, with Amgen and Janssen leading the way.

Views & Analysis