patient engagement

Views & Analysis
DeepDive Patients and Partnerships

Deep Dive: Patients and Partnerships

As this issue’s title suggests, patient centricity is about more than just talking points and marketing strategies – it requires companies to truly listen to, engage with and partner with t

Views & Analysis
The many faces of patient-pharma co-creation

The many faces of patient-pharma co-creation

Ahead of her appearance at eyeforpharma Barcelona, Merck’s director of patient advocacy and strategic partnerships, Vanessa Pott, tells us how the company is approaching patient centric