patient centricity

Views & Analysis

Using market research to facilitate patient centricity

Pharma needs a full picture of insights from all stakeholders, including patients, from the earliest stages of the product lifecycle.

Views & Analysis

Patient-centric trials – dream or reality?

Many pharma companies claim to put patients at the heart of research, but how many live up to these expectations?

Views & Analysis

Patient power in Europe – more work to be done

What the EMA and pharma can do to promote patient involvement in decision making.

Views & Analysis

The tools of choice in person-centred care

NHS England’s chief executive, Simon Stevens, recently stated that focus must be put on care in the community and in the home to tackle the huge deficits facing NHS trusts.

Events

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9th Digital Pharma Europe

The Digital Pharma Series in THE educational and networking choice for life science marketing innovators.

Views & Analysis

deep_dive_slider images_dive in the waters fine

Come on, dive in, the water's fine!

Top tips for ‘digitally cautious’ pharma.

Using market research to facilitate patient centricity

Patient-centric trials – dream or reality?

Patient power in Europe – more work to be done

The tools of choice in person-centred care

9th Digital Pharma Europe

Come on, dive in, the water's fine!

Biotech is back, with Craig Ackerman

Using AI-driven synthetic personas to take your insights fur...

patient centricity

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