The continuing rise of patient-centrists (and how we can help them)

Pharma companies are creating roles to ensure they put the patient at the heart of their businesses, but many are still working out how this looks in practice.

Helen Pattison, of Pegasus, an Ashfield company, examines the challenges and explains how communications agencies can assist them in this transition in the current edition of pharmaphorum's Deep Dive: Patient centricity magazine.

Read Helen's tips and insights in the full article here.

Look out for our next edition, Deep Dive: Oncology, coming soon.