Views & Analysis The continuing rise of patient-centrists (and how we can hel... Communications agencies can assist pharma in putting the patient at the heart of business.
Views & Analysis Integrating patient insights and real-world data: the future... Drugs development in 2017 looks very different to how it did 10 years ago, and it’s still evolving.
Views & Analysis Effective support for self-managing chronic illness Healthcare support systems that take a truly patient-centric approach can promote optimum outcomes.
Views & Analysis Adherence support for heart patients in Abu Dhabi Tailored behaviour-change programmes can help people improve and maintain medicines adherence.
Views & Analysis Patient support: balancing technology with the human touch Tangible improvements can be seen in clinical outcomes and treatment satisfaction if patients are involved.
Sales & Marketing Biotech is back, with Craig Ackerman In Philadelphia this month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
