Views & Analysis Integrating patient insights and real-world data: the future... Drugs development in 2017 looks very different to how it did 10 years ago, and it’s still evolving.
Views & Analysis Effective support for self-managing chronic illness Healthcare support systems that take a truly patient-centric approach can promote optimum outcomes.
Views & Analysis Adherence support for heart patients in Abu Dhabi Tailored behaviour-change programmes can help people improve and maintain medicines adherence.
Views & Analysis Patient support: balancing technology with the human touch Tangible improvements can be seen in clinical outcomes and treatment satisfaction if patients are involved.
Views & Analysis Using market research to facilitate patient centricity Pharma needs a full picture of insights from all stakeholders, including patients, from the earliest stages of the product lifecycle.
Views & Analysis Patient-centric trials – dream or reality? Many pharma companies claim to put patients at the heart of research, but how many live up to these expectations?
Patients Delivering the right behavioural ingredients for the moment,... Lirio's Dr Amy Bucher discusses the risks of the declining trust in healthcare institutions from a behavioural science perspective.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
