News Patient voice must be stronger in digital health, says advoc... An advocacy group has issued a “call to action” to make sure patients are closely consulted in the development of digital health technologies.
Views & Analysis Do research with us, not on us More needs to be done to ensure patient centricity is at the heart of all clinical trials.
News Lilly bags FDA okay for Wegovy pill rival orforglipron Eli Lilly has claimed US approval for oral GLP-1 agonist orforglipron, setting up a market clash with Novo Nordisk's first-to-market Wegovy pill.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.