American pharma giant Pfizer has enlisted the help of technology multinational IBM in an ambitious bid to transform both care and treatment for Parkinson's disease.
World Parkinson's Disease (PD) Day takes place annually on 11 April - the birthday of Dr James Parkinson, who was the first to describe the condition 'paralysis agitans' in An Essay on the Shak
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
