marketing

News

Havas Lynx and VCCP lead the 2020 PM Society Awards

The 34th annual PM Society Awards, announced on 24th January, saw Havas Lynx Group take an impressive seven Gold awards across work for six different clients and VCCP six Gold awards with two ph

Views & Analysis

50percent-of-biopharma-CMOs-say-they-don't-know-what-customers-want

50% of biopharma CMOs say they don't know what customers wan...

It’s indisputable that one of the keys to growth is understanding what your customers want and delivering it in an exceptional way, but that’s not what is happening in the biopharma industr

Views & Analysis

Its-time-for-new-language-for-healthcare-marketing

It’s time for new language in healthcare marketing

Healthcare brands need some new terminology and new models.

News

Pharma to increase spend on digital marketing - report

A third of pharma companies will be spending more than half of their marketing budget on digital channels over the next three years, according to a new report.

Views & Analysis

Bringing performance marketing into pharma

Matt Lowe from performance.io says that performance marketing disciplines including SEO should underpin every element of a pharma marketing strategy, but are almost non-existent in the indu

Digital

Artificial-intelligence-in-pharma-sales-and-marketing

Artificial intelligence in pharma sales & marketing: practic...

The buzz around AI can often be overwhelming, with little indication of how to separate wishful predictions from practical technologies that are available now.

Havas Lynx and VCCP lead the 2020 PM Society Awards

50% of biopharma CMOs say they don't know what customers wan...

It’s time for new language in healthcare marketing

Pharma to increase spend on digital marketing - report

Bringing performance marketing into pharma

Artificial intelligence in pharma sales & marketing: practic...

NHS staff 'feel unprepared for digital transformation'

How to meet your physicians where they are online

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