Views & Analysis Three ways to transform your results with digital Understand the habits and preferences of target markets in detail with AI.
Views & Analysis Pharma marketing requires a global approach The industry must update its strategy for the digital age.
Views & Analysis New and old methodologies converge at PM Society Awards Event will feature representatives from both marketing agencies and pharma.
Views & Analysis The biggest challenge facing pharma? Its own organisation an... Pharma marketers have to focus on benefitting patients, not return on investment.
Views & Analysis In at the deep end Pharma companies need to ‘get with the programme’ in communications, says EACA's Dominic Lyle.
Views & Analysis Implementing cloud marketing technology Sanofi Pasteur MSD’s journey to digital has helped sales rep engagement, as well as compliant content creation and distribution.
News UK 'needs more transparency on pharma-doctor payments' The UK's system of disclosing payments from pharma to healthcare professionals has gaps that hide potential conflicts of interest, claims study.
Digital Sponsored The AI effect in pharma commercial strategy: From data to re... Discover how AI is transforming the pharma commercial strategy. Unlock real-time insights & actions from data. Click here for more.
