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CDM scoops "Best of Show" at PM Society Awards

A diabetes awareness campaign from CDM London proved to be the “Best of Show” at this year’s PM Society Awards, recognising the crème de la crème in pharma marketing.

Views & Analysis

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Three ways to transform your results with digital

Understand the habits and preferences of target markets in detail with AI.

Views & Analysis

Pharma marketing requires a global approach

The industry must update its strategy for the digital age.

Views & Analysis

New and old methodologies converge at PM Society Awards

Event will feature representatives from both marketing agencies and pharma.

Views & Analysis

The biggest challenge facing pharma? Its own organisation an...

Pharma marketers have to focus on benefitting patients, not return on investment.

Views & Analysis

In at the deep end

Pharma companies need to ‘get with the programme’ in communications, says EACA's Dominic Lyle.

CDM scoops "Best of Show" at PM Society Awards

Three ways to transform your results with digital

Pharma marketing requires a global approach

New and old methodologies converge at PM Society Awards

The biggest challenge facing pharma? Its own organisation an...

In at the deep end

Biotech is back, with Craig Ackerman

Using AI-driven synthetic personas to take your insights fur...

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