News CDM scoops "Best of Show" at PM Society Awards A diabetes awareness campaign from CDM London proved to be the “Best of Show” at this year’s PM Society Awards, recognising the crème de la crème in pharma marketing. In a glitzy c
Views & Analysis Three ways to transform your results with digital Understand the habits and preferences of target markets in detail with AI.
Views & Analysis Pharma marketing requires a global approach The industry must update its strategy for the digital age.
Views & Analysis New and old methodologies converge at PM Society Awards Event will feature representatives from both marketing agencies and pharma.
Views & Analysis The biggest challenge facing pharma? Its own organisation an... Pharma marketers have to focus on benefitting patients, not return on investment.
Views & Analysis In at the deep end Pharma companies need to ‘get with the programme’ in communications, says EACA's Dominic Lyle.
News Lily gets FDA nod for SERD-CDK 4/6 combo in breast cancer Eli Lilly's imlunestrant (Inluriyo) for breast cancer has received a new FDA approval, in combination with CDK4/6 inhibitor abemaciclib (Verzenio).
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