News Eversana and Amazon plan generative AI push in pharma There's a lot of talk about the role that generative artificial intelligence (AI) will have to play in the pharma industry, and a new alliance between Eversana and Amazon
Digital Digital transformation in pharma: The importance of digitali... Digital transformation in pharma has accelerated faster than perhaps once anticipated, as a result of the COVID-19 pandemic.
Digital The benefits of adopting a truly digital mindset for pharmac... Historically, the pharmaceutical industry has been in the laggard phase when it comes to digital adoption.
Pharma Market Access Pharma manufacturing can digitalise its way round the next c... The turbulence of the last three years can make it seem as though pharma manufacturers have been operating in an atmosphere of non-stop crisis.
News EMA seeks input on virtual alternative to animal test EMA delivers a milestone in the replacement of animals in drug testing with the qualification of a virtual model for repeat-dose toxicity studies.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.