News NHS staff told to stop using WhatsApp as free alternative ap... UK healthcare authorities have approved a free messaging app for use in hospitals, in a move designed to stop staff sharing sensitive clinical information using consumer services such as Wh
Partner Content Partner Content Redefining DTC Advertising: Capitalizing on a multi-dimensio... How pharma can break through multi-device media clutter
Patients Making direct-to-patient work, with Matt Wadyka Matt Wadyka, chief client strategy officer at Inizio Medical, spoke to pharmaphorum about the ins and outs of direct-to-patient programmes in pharma.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
