Apple made headlines earlier this month with its announcement of a new watch with an FDA-approved electrocardiogram (ECG) reader to indicate the wearer’s cardiac health.
AstraZeneca is planning to expand its role as a drug supplier in China to becoming a wider provider of healthcare through its use of robotics and other tech.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
