digital HCP engagement

Sales & Marketing

Empathy: The missing link in HCP-pharma relationships?

Empathy is the ability to emotionally understand what other people feel, see things from their point of view, and imagine yourself in their shoes.

White Papers

Transform patient experience with intelligent hyper-personal...

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave of digitisatio

Sales & Marketing

Deep Dive: Communications and Commercialisation

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation.

Sales & Marketing

Pharma’s roadmap for successful online engagement with HCPs

Healthcare professionals (HCPs) rate websites as their number one source for clinical practice information and mobile technology has cemented this, with half of HCPs accessing such resource

Debates & Insight

How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if they are to bridge the gap between the value a compan

Empathy: The missing link in HCP-pharma relationships?

Transform patient experience with intelligent hyper-personal...

Deep Dive: Communications and Commercialisation

Pharma’s roadmap for successful online engagement with HCPs

How to optimise pharma’s digital HCP engagement

NHS staff 'feel unprepared for digital transformation'

How to meet your physicians where they are online

digital HCP engagement

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