digital HCP engagement

Digital

Mixed reactions among HCPs as lecanemab and donanemab secure...

Last month, the FDA granted approval to Eli Lilly’s donanemab - or Kisunla - for the treatment of Alzheimer’s disease.

Market Access

Deepening perspectives: How social media is driving our unde...

On the 31st of May, news broke that the NHS was launching its “world-first” cancer vaccine matchmaking programme.

Digital

First impressions matter: Why getting your onboarding right ...

The pharmaceutical industry, with its stringent regulations, demands that healthcare professionals (HCPs) often have to navigate complex onboarding processes to access digital platforms.

Sales & Marketing

Empathy: The missing link in HCP-pharma relationships?

Empathy is the ability to emotionally understand what other people feel, see things from their point of view, and imagine yourself in their shoes.

White Papers

Transform patient experience with intelligent hyper-personal...

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave of digitisatio

Sales & Marketing

Deep Dive: Communications and Commercialisation

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation.