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Views & Analysis

New IFPMA and EFPIA guidance on use of social media by the p...

On 28 September 2022, the international and European self-regulatory bodies for the research-based pharmaceutical industry (I

Sales & Marketing

Lundbeck’s digital strategy and how they manage global and l...

Like all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels.

Editor's Picks

Servier signs €1bn-plus AI pact with Iktos

Hengrui gets first OK for a PD-L1/TGF-beta drug for cancer

Rumour confirmed as Lilly buys Ventyx for $1.2 billion

Court blocks HHS' 340B rebate programme pilot

Bayer's Monsanto sues mRNA COVID-19 vaccine makers

News

J&J jumps on the MFN pricing train

Johnson & Johnson is the latest pharma group to agree a Most-Favoured Nation (MFN) drug pricing deal with the Trump administration to avert tariffs.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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