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Views & Analysis

New IFPMA and EFPIA guidance on use of social media by the p...

On 28 September 2022, the international and European self-regulatory bodies for the research-based pharmaceutical industry (I

Sales & Marketing

Lundbeck’s digital strategy and how they manage global and l...

Like all large pharmaceutical companies, Lundbeck operates and manages many different digital marketing and information channels.

Editor's Picks

AZ deepens Chinese ties, signs $18.5bn CSPC obesity deal

GLP-1 drugs linked to pancreatitis, gallbladder problems

UK biotech sees "strong finish" to 2025 financing

CMS's Medicare price negotiations start round three

Vaccination fall costs UK its measles elimination status

R&D

Allogeneic cell therapy isn’t dead, with Brian Culley

Lineage Cell Therapeutics' Brian Culley discusses allogeneic cell therapy, even beyond the traditional cell therapy realm of oncology.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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