data

R&D

How pharma can incorporate AI into research

The use of artificial intelligence (AI) in the biopharma industry has the potential to revolutionise drug discovery and development, as well as improve patient care.

Sales & Marketing

PAs and NPs: Insights spotlight on advanced practice provide...

Physician associates (PAs) and nurse practitioners (NPs) have received widespread attention in the past few years.

Sales & Marketing

Automating - and optimising - HCP engagement to maximise com...

Life sciences marketing has rapidly evolved to mirror that of consumer retail.

R&D

Can genetic data be a magic bullet for drug R&D?

Drug development has long been an issue for the pharma industry, due to the expense and the high failure rate of potential treatments.

Digital

2023 predictions and challenges in the healthcare business

With a new year comes an opportunity for professionals in the healthcare industry to evaluate goals and initiatives for 2023.

R&D

6 research and development life science predictions for 2023

From enabling patient choice during clinical trials to strengthening vital partnerships across the quality ecosystem, connected data will become the lifeblood that enables life sciences tea