commercial strategy

Digital

From weeks to minutes: How AI transforms pharmaceutical mark...

Agentic AI isn’t just another analytical instrument. It represents a reimagining of how strategic intelligence is generated and applied.

Sales & Marketing

Beyond the launch date: Why pharma must rethink readiness fo...

Explore why pharma companies must rethink their NHS strategies post-launch, with tools like IQVIA'S Market Access Launch Pad.

Sales & Marketing

Beyond the vision: Is a 'cultural undertow' drowning your bi...

Biopharma thrives on innovation – pouring billions into R&D to bring transformative therapies to life.

Sales & Marketing

The exponential imperative: Rethinking biopharma strategy fo...

The biopharma industry – long a powerhouse of scientific innovation – now stands at a critical inflection point.

Digital

Technology working as the puzzle piece to bring better outco...

While at Reuters Pharma Europe in Barcelona the other week, pharmaphorum web editor Nicole Raleigh spoke with Florian Schnappauf, VP of enterprise commercial strategy at Veeva Europe, about

News

Sebastian Guth is promoted to chief operating officer, while Christine Roth will head new global commmercialisation unit

Guth named COO as Bayer revamps top pharma team

Bayer chief executive Bill Anderson has followed through on a pledge to streamline the group’s management, starting at the very top with a big reduction in the pharma unit

From weeks to minutes: How AI transforms pharmaceutical mark...

Beyond the launch date: Why pharma must rethink readiness fo...

Beyond the vision: Is a 'cultural undertow' drowning your bi...

The exponential imperative: Rethinking biopharma strategy fo...

Technology working as the puzzle piece to bring better outco...

Guth named COO as Bayer revamps top pharma team

NHS staff 'feel unprepared for digital transformation'

How to meet your physicians where they are online

commercial strategy

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