commercial strategy

Sales & Marketing

Graphic illustration of hand holding launching rocket with dollar signs and a globe in the background

Execution drift: Why pharmaceutical go-to-market falls short...

Execution drift occurs when strategy, targeting, metrics, incentives, and behaviour gradually stop reinforcing one another.

R&D

Rare disease at an inflection point: Why the next wave will ...

As rare disease becomes more competitive, information parity is disappearing.

News

MSD splits pharma business, hiving off oncology

MSD is separating its cancer and non-cancer pharma operations as it prepares for the looming loss of patent protection for $31bn blockbuster Keytruda.

News

JPM: Novo Nordisk CEO gives insight into new strategy

Novo Nordisk CEO Mike Doustdar covers oral Wegovy, DTC sales channels, and an under-appreciated obesity pipeline in a wide-ranging presentation.

Digital

From weeks to minutes: How AI transforms pharmaceutical mark...

Agentic AI isn’t just another analytical instrument. It represents a reimagining of how strategic intelligence is generated and applied.

Sales & Marketing

Beyond the launch date: Why pharma must rethink readiness fo...

Explore why pharma companies must rethink their NHS strategies post-launch, with tools like IQVIA'S Market Access Launch Pad.