News Augmented reality app helps kids improve asthma inhaler tech... A new augmented reality app aims to help kids improve their asthma inhaler technique in a bid to reduce emergency hospital admissions.
Views & Analysis From Pokemon Go! to the clinic – could augmented reality rev... A couple of years ago Pokemon Go! revolutionised mobile gaming with innovative use of augmented reality (AR).
News Augmented reality pre-surgery tech approved by US regulator The US Food and Drug Administration (FDA) has approved a pre-surgery augmented reality imaging system that will allow doctors to see inside patients before a surgical procedure.
Views & Analysis Prepare for the VR and AR healthcare revolution The future for healthcare with VR and AR applications.
Views & Analysis Digital health round-up: Is AR the new VR? A round-up of this week’s digital healthcare news. Marco Ricci reports.
Sales & Marketing Biotech is back, with Craig Ackerman In Philadelphia this month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.