Astellas has teamed up with Tokyo University of the Arts and Yokohama City University to create and commercialise new digital healthcare solutions using gamification.
The FDA has approved Bayer and Orion’s prostate cancer drug darolutamide in the early stages of the disease as it takes on rivals such as Johnson & Johnson.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.