It’s indisputable that one of the keys to growth is understanding what your customers want and delivering it in an exceptional way, but that’s not what is happening in the biopharma industr
As access to healthcare professionals (HCPs) declines, the challenges facing sales representatives continue to increase: less time with HCPs, Sunshine Act restrictions, and integration of p
We spoke to Christian Hebenstreit, senior VP and general manager, EMEA at Medidata, a Dassault Systèmes company, to get his views on what 2020 might hold for pharma in digital, clinical
Whether artificial intelligence (AI) could replace reps entirely was the subject of a discussion at this year’s Veeva’s European Commercial & Medical Summit.
Even with discussions about artificial intelligence (AI) becoming part of everyday life, it can sometimes still be difficult to see the practical application of these technologies in our da
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.