AI in pharma marketing

Sales & Marketing

playing chess transform your engagement strategy

How AI-driven customer centricity can transform your engagem...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and delivers content or support

News

CHMP decision levels the playing field for GSK's RSV jab

GSK's RSV vaccine is poised for EU approval in all adults aged 18 and over, bringing it into line with rival shots from Pfizer and Moderna.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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