AI in pharma marketing

Digital

Axtria's Asheesh Sharma speaks with Anvita Karara and Bharti Rai at Axtria Ignite last month.

Axtria Ignite 2026: Intangible factors to enable AI success

At Axtria Ignite, experts explored how culture, training, and strategy create competitive advantage in an increasingly commodified AI world.

Sales & Marketing

Commercial teams are running yesterday's plays. AI just chan...

What leading companies are building now is fundamentally different: decision systems.

Sales & Marketing

Harnessing AI to transform end-to-end customer engagement fo...

AI can now deliver hyper-personalised, adaptive HCP journeys at scale.

Sales & Marketing

Pharma’s search loophole is a preview of what comes next

PPC ads often contain so little text that they avoid direct claims. Many consist only of a brand name, a link, and limited copy.

Digital

Is AI the missing link in fixing the broken MLR process?

Marketing teams often wait up to two months for medical legal regulatory (MLR) feedback.

Sales & Marketing

playing chess transform your engagement strategy

How AI-driven customer centricity can transform your engagem...

AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and delivers content or support

Axtria Ignite 2026: Intangible factors to enable AI success

Commercial teams are running yesterday's plays. AI just chan...

Harnessing AI to transform end-to-end customer engagement fo...

Pharma’s search loophole is a preview of what comes next

Is AI the missing link in fixing the broken MLR process?

How AI-driven customer centricity can transform your engagem...

Lily gets FDA nod for SERD-CDK 4/6 combo in breast cancer

Discover a new era of healthcare panel engagement: Grounded ...

AI in pharma marketing

Editor's Picks