Sales & Marketing Sponsored Pharma’s New Frontier MSLs are in prime position to build new structures of engagement as the pharma industry recalibrates after the disruptive force of the pandemic.
Sales & Marketing Next generation coaching Capturing an audience is a critical task. Doing that in a wind tunnel of multi-channel white noise requires a special brand of cut-through.
Sales & Marketing Adding value through coaching Strategic coaching is bringing rewards across pharma as the industry adjusts to post-pandemic practices and challenges.
Sales & Marketing Coaching Feedback Preparation and practice are potent forces in sales but they form a golden triangle when combined with feedback.
Sales & Marketing The value of coaching as part of an organisation’s DNA Training can be a bore; dull, predictable sessions shoe-horned into the diary when a meeting room is available or via a virtual session full of muted moments and cross-talk confusion.
Sales & Marketing Coaching Consistency Leading tennis players train two to three hours a day to prepare for tournaments and have daily coaching input to make them game ready.
News Gene therapy firm Kate Tx snapped up by Novartis for $1.1bn Novartis buys gene therapy specialist Kate Therapeutics for $1.1 billion, adding an early-stage rival to Sarepta's muscular dystrophy therapy Elevidys
Sales & Marketing Coming soon: The Life Sciences Industry Report 2025 – insigh... Prepare for 2025 with pharmaphorum’s Life Sciences Report, featuring expert insights on AI in drug development, gene therapy, and top industry trends