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Sales & Marketing
New Era

New Era: New Skills

The world is re-balancing but the pharmaceutical industry’s engagement with HCPs has been tilted on its axis sending time-honoured engagement tactics into disarray.

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Age of coaching
Sponsored

Switch on to The Age of Coaching

The pharmaceutical industry is still picking its way through the debris of the pandemic but the gloom can be illuminated by the power of coaching to drive connections and value.

Sales & Marketing
Don't be afraid to change

Don’t be afraid to change

The digital revolution generated by the pandemic fractured lines of connection and severed the life-blood of being able to meet with clinicians for sales teams and MSLs.

Sales & Marketing
Cutting through the Noise

Cutting through the noise

The pandemic has given us a surge of opportunities to take fresh looks at how we live, work and play with huge changes of pace and direction being funnelled through technology.

Sales & Marketing
building internal strength

Building internal strength

Creating certainty in a landscape still convulsed by the pandemic is a lofty ambition, but pharma companies can use the disruption to develop positive internal change, as well as shoring up

Sales & Marketing
compass struggling to find effective routes

Focussing on pharma’s blind spot

Industry’s free pass to its target audience has been shredded by the pandemic leaving the sales force compass struggling to find effective routes.