Views & Analysis

Views & Analysis
Encouraging HCPs to stop and think

Encouraging HCPs to ‘stop and think’

Healthcare professionals (HCPs) strive to give their patients the best possible care and treatment, but it’s a tough job and, inadvertently, ingrained beliefs and behaviours can sometimes g

Future of Generics
Creating a successful and productive partnership

Creating a successful and productive partnership

Strategic partnerships are a vital part of the healthcare industry, allowing companies to be greater than the sum of their parts and have a larger impact on patient outcomes and healthcare

Views & Analysis
10 tips for successful modern signatories

10 tips for successful modern signatories

The term “gate-keeper” implies only signatories are concerned with compliance with the ABPI Code of Practice, so we prefer the term “goalkeeper”; if the rest of the team are doing a poor jo

Views & Analysis
Will AI make pharma marketers obsolete

Will AI make pharma marketers obsolete?

Artificial intelligence is sometimes seen as either a panacea or a destroyer – the fix for all humanity’s problems, or the apocalyptic scourge that will turn on us. Even among less