Views & Analysis

Views & Analysis
Hedley Rees Taming The Big Pharma Monster by Speaking Truth to Power

Does the big pharma monster need taming?

Paul Tunnah reviews Hedley Rees’ ‘Taming the Big Pharma Monster: by Speaking Truth to Power’, which takes pharma to task for losing its way with patients.

Debates & Insight
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How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if they are to bridge the gap between the value a compan

Views & Analysis
Reimagining commercialisation with AI

Reimagining commercialisation with AI

We speak to Indegene’s Gaurav Kapoor to find out how he thinks pharma’s sales and marketing model needs to change and why AI is the solution.

Views & Analysis
Nine for 2019 Opportunities for pharma

Nine for 2019: Challenges impacting pharma

As we move close to 2019’s halfway point, it’s time to reflect on the issues that are shaping the pharmaceutical industry for this year and beyond.