Views & Analysis

Sales & Marketing
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Adherence – Don’t Remind Me!

The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course better revenues for pharma are all possible.

Views & Analysis
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Is the pharma gender gap starting to close?

When Emma Walmsley took the reins of GlaxoSmithKline (GSK) in 2016, becoming the first woman to head up a major pharmaceutical company, it was headline news.

Views & Analysis
Branding vision of the future

Brand planning in complex and uncertain markets

In our first article we addressed the modern challenges to strategic planning; the growing complexity and uncertainty that presents challenges to creating a comprehensive and coherent vision of the