Sales & Marketing Views & Analysis

Views & Analysis

The end of siloed healthcare

For the past eight years Syneos Health has been issuing annual healthcare trends forecasts, usually separated into Communications and Commercial, but this year a changing industry convinced

Views & Analysis

2018 in review: Humira biosimilars arrive in Europe

The emergence this year of Humira biosimilars in Europe followed a period of sustained momentum around the cheaper versions of biologic drugs.

Views & Analysis

Man using digital tablet computer, casual ordinary adult caucasian man with wireless gadget browsing internet, multilayered double exposure image, selective focus with very shallow depth of field.

Disrupt or be disrupted, experts warn pharma

Pharma is playing catch-up with digital technology – but in this age of big data and AI, there are benefits to adopting it to help engage with clients.

Views & Analysis

How to make pharma marketing content unskippable

As long as pharma companies could afford an army of reps to get their advertising messaging directly to HCPs, healthcare marketing and advertising was largely immune to the habit of ad-skipping.

Sales & Marketing

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Adherence – Don’t Remind Me!

The benefits of adherent patients are no secret: better outcomes, a more stable treatment pathway and of course better revenues for pharma are all possible.

Views & Analysis