Views & Analysis

Views & Analysis
Will AI make pharma marketers obsolete

Will AI make pharma marketers obsolete?

Artificial intelligence is sometimes seen as either a panacea or a destroyer – the fix for all humanity’s problems, or the apocalyptic scourge that will turn on us. Even among less

Views & Analysis
Hedley Rees Taming The Big Pharma Monster by Speaking Truth to Power

Does the big pharma monster need taming?

Paul Tunnah reviews Hedley Rees’ ‘Taming the Big Pharma Monster: by Speaking Truth to Power’, which takes pharma to task for losing its way with patients.

Debates & Insight
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How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if they are to bridge the gap between the value a compan

Views & Analysis
Reimagining commercialisation with AI

Reimagining commercialisation with AI

We speak to Indegene’s Gaurav Kapoor to find out how he thinks pharma’s sales and marketing model needs to change and why AI is the solution.