For a long time, I have been observing how healthcare professionals (HCPs) are talking about the pharmaceutical industry – including their conversations about how the pharmaceutical industr
For the patient demanding access to the latest medicine or the healthcare professional desperate to be able to use a new advance in treatment, every extra day, week or month waiting counts.
After decades of clinical research targeting development of more “personalised” medicines, the biotechnology sector is now starting to deliver with the first generation of promising new cel
From multichannel distribution to customer engagement to creative collaboration and beyond, the pharmaceutical industry is evolving the way it approaches promotional materials.
New clinical practice guidelines emerge at such a speed that it is all but impossible for primary care physicians to keep up with medical developments. This has concerning implicat