Views & Analysis

Future of Generics
Creating a successful and productive partnership

Creating a successful and productive partnership

Strategic partnerships are a vital part of the healthcare industry, allowing companies to be greater than the sum of their parts and have a larger impact on patient outcomes and healthcare

Views & Analysis
10 tips for successful modern signatories

10 tips for successful modern signatories

The term “gate-keeper” implies only signatories are concerned with compliance with the ABPI Code of Practice, so we prefer the term “goalkeeper”; if the rest of the team are doing a poor jo

Views & Analysis
Will AI make pharma marketers obsolete

Will AI make pharma marketers obsolete?

Artificial intelligence is sometimes seen as either a panacea or a destroyer – the fix for all humanity’s problems, or the apocalyptic scourge that will turn on us. Even among less

Views & Analysis
Hedley Rees Taming The Big Pharma Monster by Speaking Truth to Power

Does the big pharma monster need taming?

Paul Tunnah reviews Hedley Rees’ ‘Taming the Big Pharma Monster: by Speaking Truth to Power’, which takes pharma to task for losing its way with patients.