Havas Lynx Group were the big winners of the 35th annual PM Society Awards on Thursday 18 March, picking up six Gold awards, five Silver and three Bronze awards.
Red Havas has announced the launch of Red Havas Health, a global micro-network focused on health, in response to increasing demand from clients globally.
Healthcare marketing and communications firm W20 has rebranded as Real Chemistry, a move it says reflects its purpose providing a range of innovative services across healthcare.
Roche has said it will pay $1.8 billion for molecular testing company GenMark, boosting the Swiss company’s diagnostic capabilities and adding rapid COVID tests to its pandemic arsenal.
While there’s hope that vaccination campaigns may bring the pandemic under control, “long COVID” side effects may continue to affect patients for some time.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.