Patient engagement strategies: the pharmaphorum podcast
This episode of the pharmaphorum podcast is the first in an occasional series focused on patient engagement that’s being led by Mark Duman, a clinician, consultant and patient advocate. Here he takes a helicopter view of patient engagement in a discussion with MSD’s European lead for patient innovation Paul Robinson, that’s moderated by pharmaphorum’s former web editor Catherine Longworth. Mark and Paul discuss why patient engagement is so important and the challenges companies are facing when conducting patient engagement activities. They also share their top tips for companies to improve their strategies. As part of that Paul brings expert insight from his current role at MSD, where he focuses on improving dialogue with the scientific, medical and patient communities, with the aim of improving decision making in all aspects of the pharma company’s drug development. You can listen to episode 43 of the pharmaphorum podcast in the player below, download the episode to your computer or find it – and subscribe to the rest of the series in iTunes, Spotify, acast, Stitcher and Podbean.