patient engagement

Sales & Marketing

Bridging science and strategy: Medical Affairs at the heart ...

In this sponsored podcast, Cheryl Lubbert and Carolyn Whiting of Reverba discuss a new approach to pharma marketing, omnichannel, and medical affairs.

Patients

circle of people paper cutouts in different colours in the palms of a paerson's hands

Why inclusive engagement is key to closing health gaps

Over the summer, the People Centric Advocacy Model (PCAM) launched, a new approach to tackling health inequalities.

News

NHS trust rolls out digital health tool for kidney disease

An NHS trust in England is starting a pilot study of a digital health platform that promises to improve the care of people with kidney disease.

Patients

Data-driven engagement: How big data is revolutionising pati...

Patient engagement has become a cornerstone of modern healthcare, yet many organisations still struggle to connect with patients in ways that truly resonate.

Digital

Graphic representing GenAI transformation

How GenAI will transform life sciences in 2025

The life sciences industry is in a position to help humanity, perhaps more than ever, with the introduction of generative AI (GenAI).

Digital

How to build a measurement framework to enable digital produ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products.