patient engagement

Patients

Data-driven engagement: How big data is revolutionising pati...

Patient engagement has become a cornerstone of modern healthcare, yet many organisations still struggle to connect with patients in ways that truly resonate.

Digital

Graphic representing GenAI transformation

How GenAI will transform life sciences in 2025

The life sciences industry is in a position to help humanity, perhaps more than ever, with the introduction of generative AI (GenAI).

Digital

How to build a measurement framework to enable digital produ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products.

Patients

The patient will see you now: Why embracing discomfort could...

It’s an article of faith in pharma communications that everything we do must be polished, slick, professional.

News

Praia emerges with $20m for digital health platform

Healthcare system Providence has spun out a new company, Praia Health, focused on a platform to build and sustain connections between patients and health providers.

Patients