patient engagement

Digital

Graphic representing GenAI transformation

How GenAI will transform life sciences in 2025

The life sciences industry is in a position to help humanity, perhaps more than ever, with the introduction of generative AI (GenAI).

Digital

How to build a measurement framework to enable digital produ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products.

Patients

The patient will see you now: Why embracing discomfort could...

It’s an article of faith in pharma communications that everything we do must be polished, slick, professional.

News

Praia emerges with $20m for digital health platform

Healthcare system Providence has spun out a new company, Praia Health, focused on a platform to build and sustain connections between patients and health providers.

Patients

Operationalising diversity through site and patient engageme...

Most sponsors are aware of the benefits that may arise from increasing the diversity of clinical trial patient populations.

Sales & Marketing

The secret to successful patient influencer marketing? Authe...

It may not be as straightforward as it is in the realms of fast fashion or tourism, but influencer marketing, especially on social media, is still an attractive avenue in the pharma world.