Fresh off his appearance at this year’s Frontiers Health conference, we sat down with Sandoz’s head of digital Andre Heeg to get his views on where digital pharma is heading and how compani
Patient engagement is one of the most important drivers for improving healthcare delivery but, as Krystallia Pantiri explains, approaches by European health technology assessment (HTA) bodi
Improving clinical trial recruitment has long been a priority for pharma, but despite having a plethora of new innovations at their disposal, along with a sincere commitment to patient cent
pharmaphorum’s Paul Tunnah talks to Anthony Yanni, newly appointed senior vice president & global head of patient centricity, Astellas, about why partnering with patients is the corners
Patient engagement has moved from a lofty goal to a tangible part of most pharma companies’ businesses – but there are still many untapped areas where the industry can harness this transfor
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.