Deep Dive on Patients | pharmaphorum

Deep Dive

Views & Analysis

The user experience in your clinical trials: it really matte...

Everybody knows the current clinical trial model is broken. But it’s not technology that will fix it – it’s a mindset shift towards seeing clinical trials through the ‘user’s’ eyes.

Views & Analysis

Pharma must live and breathe patient centricity

Patient-centric programmes that ignore the ‘BREATHE’ principles will fail to hit the mark and leave patients behind, according to NexGen Healthcare.

Views & Analysis

Five practical steps to patient centricity

How can pharma marketers put patients at the centre of product strategy and help improve their conditions?

Views & Analysis

Interview: David Mitchell of Patients For Affordable Drugs

In the latest edition of our Deep Dive magazine - Deep Dive: Patient Centricity II - David Mitchell, President of Patients For Affordable Drugs, speaks to pharmaphorum’s Andrew McConaghie about why the organisation was set up and why its campaigning work is so important for patients.

Views & Analysis

Patient involvement in HTA

Considering the essential role of patient experience in HTA and the role of pharma.

The user experience in your clinical trials: it really matte...

Pharma must live and breathe patient centricity

Five practical steps to patient centricity

Interview: David Mitchell of Patients For Affordable Drugs

Patient involvement in HTA

Praxis soars on rare childhood epilepsy trial data

How to meet your physicians where they are online

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