Syneos Health Communications takes the crown at PM Society Digital Awards
The PM Society Digital Awards 2024, an annual event in the healthcare marketing industry sponsored by Twist Health, held its 15th ceremony at The Brewery in London on 12th September. Hosted by comedian Joel Dommett, the event saw over 500 industry professionals gather to celebrate innovation and excellence in digital healthcare communications.
Syneos Health Communications emerged as the night's big winner, clinching the coveted Digital Agency of the Year award along with a Gold, Silver, and Highly Commended recognition. The agency impressed judges with its innovative approach, particularly in leveraging generative AI to transform both internal practices and client solutions.
Precision AQ also made a strong showing, securing two Gold awards and a Silver. Their omnichannel campaign for Takeda won in the new "Proud to Promote" category, highlighting the ethical value of medicine promotion and its positive impact on patient care.
Another new category introduced this year was Pharma Technology Impact, which was awarded to Digital Control Room for their digital compliance solution developed for AstraZeneca.
Individual achievements were also recognised during the ceremony. Lawrence Ward-Lilley from performance.io was named Best Project or Account Manager of the Year, while Sarah Bartlett from AbbVie received the Pharma Digital Partner award for her work in promoting digital innovation within the pharmaceutical industry.
Rachel Farrow, Chair of the PM Society Digital Awards, noted that over 50 different agencies participated this year, a record for the event. She observed that the winning projects shared a common goal of using digital media to improve healthcare outcomes.
Full list of Gold winners
- Brand Promotion M3 (EU) for Theramex
- Customer Experience Excellence Precision AQ for Takeda
- Disease Awareness: Public Havas Red/Havas Life Medicom for Novartis UK
- Engaging HCP Communities MedShr for Novartis
- Evolving Campaigns Radical Departures for Valneva
- External Communications Varn Health for Roche
- Film, Animation & Video Syneos Health Communications for Roche
- HCP Education & Support Prime | earthware for medac Pharma
- Healthcare Charities VML Health for Europa Donna
- Innovation: Creativity Langland for GE HealthCare
- Innovation: Technology Page & Page for Pfizer UK
- Internal Communications Golin for Novo Nordisk
- Meetings & Events Saatchi & Saatchi Wellness for GSK
- Patient Programmes Cognitant Group for UCLH
- Pharma Technology Impact Digital Control Room for AstraZeneca
- Proud to Promote Precision AQ for Takeda
- Project or Account Manager Lawrence Ward-Lilley (performance.io)
- Digital Agency of the Year Syneos Health Communications
- Pharma Digital Partner Sarah Bartlett (AbbVie)
About the PM Society
The PM Society is a not-for-profit organisation, which was founded over 40 years ago. Today it has over 4000 active members from over 250 companies and has three aims – to support organisations and people in health care, to recognise excellence and promote best practice, and to provide education and training. Profits from the two awards events go into funding our CSR activities, including free careers events, our Creativity for Good initiative that helps a charity each year find pro bono support, our interest group activities and our learning and development focus. For more information see our website at www.pmsociety.org.uk
