Lucid Group acquires US-based strategic brand consultants DiD

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Lucid Group has acquired US strategic brand consultancy DiD to expand its presence in the US.

Founded in 2007, Lucid Group is a strategic healthcare communications company based in London. In recent years the group has made a number of acquisitions including Bluedog, a digital and creative consultancy, and HealthCare21, a specialised medical communications team.

This is the first acquisition by Lucid Group backed by its new investment partner, global alternative asset manager Intermediate Capital Group (ICG).

Lucid Group CEO Dennis O'Brien said the acquisition of DiD strengthened the group's ability to bring best-in-class capabilities across the US and global markets.

"Together, we will work with our clients to better understand and fix problems in healthcare by applying our integrated capabilities at the right time and executing brilliantly,” said O'Brien.

Rick Sannem, DiD founder added he was excited about the future of the companies working together.

"What stood out for us about Lucid was their track record of success and growth and that we share a very similar mission and vision for our businesses. It was also clear that our cultural ethos was aligned. This combination enables us to build stronger scientific and commercial campaigns, to truly partner in a deeper way across commercial and medical through scientific and creative conversations with our clients that brings their brand’s science to life.”