Lucid Group acquires HealthCare21 and expands its global footprint

Pictured from left: HealthCare21 MD Cliff Wyatt, Jan Steele, Lucid Group COO and co-founder, and Dennis O’Brien, Lucid Group CEO and co-founder

Lucid Group has acquired medical communications agency HealthCare21 in a move that expands its global footprint with the addition of offices in Singapore and Dubai.

The Macclesfield, UK-based firm was set up over 23 years ago and, as well as bases in Asia Pacific and the Middle East, it also brings scientific strategy, content creation, editorial excellence and digital design capabilities to Lucid.

Lucid’s Dennis O’Brien said: “This is a perfect match and builds on Lucid’s leadership position in medical communication. We have developed a reputation for excellent strategic consultancy, impactful med comms, digital excellence and creative execution.

“HealthCare21 brings further scientific and editorial expertise to increase our offering to our clients and bring more opportunities for our teams. With a strong cultural alignment, HealthCare21’s talent and capability will be instrumental in enhancing our audience reach and engagement,helping transform lives.This brings us ever closer to our vision of changing patients’ lives through communication”

HealthCare21 joins a Lucid roster that comprises Leading Edge, Lighthouse, Lucid Partners and ViVid, and was bolstered earlier this year through the acquisition of creative and digital consultancy Bluedog.

It also hands Lucid an immediate larger footprint in the North West of the UK, which already increased in sizelast year and where the group aims to build rapidly, taking advantage of the region’s healthcare communications talent base.

Cliff Wyatt, managing director at HealthCare21, said: “I am delighted that HealthCare21 is joining Lucid Group. With our strongest ever year in 2018, this is a good time for us to capitalise on this momentum, benefit from better infrastructure and additional capabilities.”