Jo Spadaccino joins healthcare comms agency ZPB as a partner

PR agency ZPB has appointed Jo Spadaccino as a partner to help realise its ambition of offering an integrated market strategy for the pharma, healthcare services and tech sectors.

She joins the London-based healthcare communications agency from Pegasus, where she spent 10 years, most recently leading an 85-strong team as head of client partnerships.

Spadaccino said: “My mission at ZPB is to extend the agency’s 360 vantage point in healthcare – going deeper into the pharmaceutical sector to really challenge the status quo in how communications are delivered.

“For me there was an instant connection to both the consultancy’s mission and the people behind the work. What I like most about the proposition is that you can’t easily put ZPB in a box, and that’s what we want for our clients, their companies, their customers and the end users of healthcare too.”

Her appointment builds a number new pharma account wins for ZPB over the past 12 months, and follows the company’s acquisition of healthcare specialist PR agency Journalista last November.

ZPB Associates CEO Zoe Bedford said: “We are delighted to welcome Jo to our team. Almost every aspect of healthcare is changing at the moment: the way we fund it, the way we consume it, access it and engage with it, and this means that organisations need to rethink their approach and try new ways to engage.

"Having a 360-degree view of the healthcare system means we’re well placed to help teams do this, and Jo’s appointment allows us to build on this further.”