Adapting pharma marketing for the evolving consumer journeyThe pharma customer journey is changing with every “like”, share, review, post and measurable action. The great news Share XAdapting pharma marketing for the evolving consumer journeyhttps://pharmaphorum.com/views-analysis-digital/adapting-pharma-marketing-for-the-evolving-consumer-journey/
How can biotechnology, pharmaceutical and medical device companies achieve the full potential of content personalisation?By Carlos Casanova Healthcare and life sciences companies have an unrealised opportunity to maximise the benefits of personalising Share XHow can biotechnology, pharmaceutical and medical device companies achieve the full potential of content personalisation?https://pharmaphorum.com/views-analysis-sales-marketing/full-potential-content-personalisation/
Lucid Group acquires HealthCare21 and expands its global footprintPictured from left: HealthCare21 MD Cliff Wyatt, Jan Steele, Lucid Group COO and co-founder, and Dennis O’Brien, Lucid Share XLucid Group acquires HealthCare21 and expands its global footprinthttps://pharmaphorum.com/news/lucid-group-acquires-healthcare21/
Women in Marketing Awards adds healthcare categoriesThe Women in Marketing network has added new healthcare categories to its annual awards, which take place in Share XWomen in Marketing Awards adds healthcare categorieshttps://pharmaphorum.com/news/women-in-marketing-awards-healthcare/
Cello Health acquires US consulting firm ISSCello Health has expanded its US footprint with the acquisition of New Jersey-based scientific consulting firm Innovative Science Share XCello Health acquires US consulting firm ISShttps://pharmaphorum.com/news/cello-health-us-consulting-firm-iss/
Fishawack acquires 2e CreativeIndependent healthcare communications specialist Fishawack has acquired US-based healthcare communications agency, 2e Creative, for an undisclosed sum. The Share XFishawack acquires 2e Creativehttps://pharmaphorum.com/news/fishawack-acquires-2e-creative/
Publicis Resolute launches in Asia PacificPublicis Resolute has expanded its operations with the launch of a new hub in the Asia-Pacific (APAC) region. Share XPublicis Resolute launches in Asia Pacifichttps://pharmaphorum.com/news/publicis-resolute-launches-in-asia-pacific/
McCann Health promotes Hilary Gentile to global chief strategy officerMcCann Health has promoted Hilary Gentile to the newly created position of global chief strategy officer. Hilary has Share XMcCann Health promotes Hilary Gentile to global chief strategy officerhttps://pharmaphorum.com/news/mccann-health-promotes-hilary-gentile-to-global-chief-strategy-officer/
FCB Health expands presence in EuropeFCB Health Europe has expanded its presence across the EU with the launch of FCB Health Madrid and Share XFCB Health expands presence in Europehttps://pharmaphorum.com/news/fcb-health-expands-presence-in-europe/
