Area23 and McCann triumph at the 2018 Creative Floor awards
There were big wins for Area23 and McCann Health at the 2018 Creative Floor Healthcare Awards last night.
Area23 won Most Awarded Agency and McCann Health won the Most Awarded Network at the London ceremony.
Area23’s awards on the night also included mixed media, CGI and illustration prizes, while McCann’s haul included recognition for its cinematography and internal communications work.
Creative Floor’s founder Shaheed Peera said: “A massive congratulations to those who picked up an award. I have no doubt that all our Winners will inspire the healthcare industry to see what can be achieved with real everyday briefs. Thank you to our judges and everyone who supports these awards. You’ve helped us raise over £65,000.00 towards helping underprivileged talent into health and wellness agencies.”
Now in its fifth year, The Creative Floor is the only health and wellness award show to donate a percentage of its profits to help improve diversity within healthcare communications, with award winners deciding how that money is spent.
2018 Creative Floor Healthcare Awards winners
CHARITY/PRO BONO
Animation
Good Food Goes Bad: A Cause For Good - CDM NEW YORK
Art Direction
#SaveNJLives - MCCANN ECHO
It’s Shocking - SAATCHI & SAATCHI NEW YORK
Mixed Media
The Rape Tax - AREA23
#SaveNJLives - MCCANN ECHO
Social Media
The Orange Project: A World Record Holder - MCCANN TORRE LAZUR
Press Campaign
The Rape Tax - AREA23
Blood Equality: Blood Flags – FCB HEALTH
Not out of the water - FCB HEALTH
Website
Health Fix - CONCENTRIC HEALTH
HEALTHCARE PROFESSIONAL
CGI
Battle in the Bone - AREA23
Help Us To Help You - MINISTRY OF HEALTH SAUDI ARABIA
Cinematography
Lives Move Forward - MCCANN HEALTH LONDON
Digital Detail Aid
Time to surface - HAVAS LIFE MEDICOM
Exhibitions
The World’s Smallest Booth - AREA23
Parkinson’s House Call – FCB HEALTH
Film Individual
It's Your Call! - MCCANN ECHO
Lives Move Forward - MCCANN HEALTH LONDON
Stefan the Stool Expert - OGILIVY COMMONHEALTH AUSTRALIA
Internal Communications
Expanding Worlds - MCCANN HEALTH LONDON
Photography
Explorer's Spirit - GSW
Press Campaign
Five Million Puffs - FCB HEALTH
Forgotten Faces - MCCANN HEALTH LONDON
Press Individual
Impact of ADHD Car Crash - LEARNER ADAMS BONES
Battle in the Bone - AREA23
Five Million Puffs - FCB HEALTH
Product Design
The Trafficking Exam - AREA23
Website
Change Gout – LANGLAND
PATIENT/CONSUMER
Ambient
Knit Big for Little Lungs - CDM PRINCETON
HVOS - THE BLOC
Make Blood Cancer Visible - PUBLICIS LIFEBRANDS
Design
Make Blood Cancer Visible - PUBLICIS LIFEBRANDS
Best Digital Tactic
TXT 2 HLP - AREA23
CGI
Around The Corner - AREA23
Cinematography
The Journey - MCCANN HEALTH LONDON
Film Campaign
Contraceptive Match - ORCHARD AUSTRALIA
The Wrestler - KLICK HEALTH
Film Individual
The Journey – MCCANN HEALTH LONDON
Stefan the Stool Expert - OGILVY COMMONHEALTH AUSTRALIA
The Wrestler - KLICK HEALTH
Joint Decisions: It's Your Call! - MCCANN ECHO
Illustration
The Diabetes Downfall - AREA23
Mixed Media
Knit Big for Little Lungs - CDM PRINCETON
The Wrestler - KLICK HEALTH
Silence Sucks - CONCENTRIC HEALTH
Print Sales Material
Washable Book - MCCANN HEALTH JAPAN
Product Design & Mode of Action
Washable Book - MCCANN HEALTH JAPAN
Social Media
Memories For Memory Loss - THE BLOC
Typography
Make Blood Cancer Visible - PUBLICIS LIFEBRANDS
VETERINARY (HCP)
Press – Individual
Protect Your Newborns - SYNEOS HEALTH
BEST OF BEST
Best Creative
Edgar Casillas and Carlos Benitez - CDM NEW YORK
Best Suit
Kristina Teng - CONCENTRIC HEALTH
Best Young Talent
Kathryn Black - CONCENTRIC HEALTH
Bravest Client
Mary Malito - CONCENTRIC HEALTH
Most Awarded Agency
Area23
Most Awarded Network
McCann Health