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AbbVie faulted for misleading ad featuring Serena Williams

Pharma giant AbbVie has been taken to task by the FDA for running an ad for one of its migraine drugs, featuring tennis star Serena Williams, which the agency says overstates its efficacy.<

News

Senate Majority Whip and Senate Judiciary Committee chair Dick Durbin (D-IL)

US senators accuse pharma firms of abusing patent system

Lawmakers across the political divide have accused the pharma industry of abusing the patent system to keep the prices of their products as high as possible in a combative

Sales & Marketing

Prescription for success: How creativity is the secret ingre...

Can you imagine a world where pharmaceutical marketing was as thrilling as a sloth hosting a speed dating event?

News

Facebook post lands Exeltis in hot water

Women's health pharma Exeltis USA has been reprimanded by the FDA for making a Facebook post that promoted its birth control product Slynd, overstating its efficacy and fa

News

AZ, Leo, and Daiichi Sankyo rapped for ad transgressions

Leo Pharma, AstraZeneca, and Daiichi Sankyo are the latest drugmakers to fall foul of UK guidelines on advertising of medicines.

Views & Analysis

Elon Musk, pharma, and the future of Twitter

Musk’s arrival at the social platform has raised questions for users, which includes pharma companies who use Twitter for marketing and patients who utilise it to engage with their medical

AbbVie faulted for misleading ad featuring Serena Williams

US senators accuse pharma firms of abusing patent system

Prescription for success: How creativity is the secret ingre...

Facebook post lands Exeltis in hot water

AZ, Leo, and Daiichi Sankyo rapped for ad transgressions

Elon Musk, pharma, and the future of Twitter

Incyte blocks US launch of Sun Pharma's alopecia drug

Global reach, personal touch: Mastering customer engagement ...

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