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FDA ramps up its pushback against compounded GLP-1s

In a move that will please Novo Nordisk and Eli Lilly, the FDA sent warnings to 30 telehealth firms, accusing them of illegally marketing GLP-1 drugs.

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Novo Nordisk's Wegovy pill ad 'misleading', says FDA

Novo Nordisk has been criticised by the FDA for a TV ad for the Wegovy pill, which the agency claims makes "false and misleading" claims.

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Indivior stops Opvee promotion in New York after settlement

Indivior has agreed to halt all marketing of its opioid overdose drug Opvee in New York after being rapped for mispromoting it to health officials.

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Leaked MAHA draft signposts US health reform under Trump

A leaked version of the Make America Healthy Again programme for the Trump administration has plenty for the pharma industry to stew over.

Sales & Marketing

Big Pharma borrows a page from pro athletes' marketing playb...

Explore how athletes leverage data and DTC marketing, and learn how Big Pharma is borrowing from their successful playbook.

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UK authority cracks down on weight-loss drug ads

Nine adverts for weight-loss services have been banned by the Advertising Standards Authority in the UK for promoting prescription-only drugs.

FDA ramps up its pushback against compounded GLP-1s

Novo Nordisk's Wegovy pill ad 'misleading', says FDA

Indivior stops Opvee promotion in New York after settlement

Leaked MAHA draft signposts US health reform under Trump

Big Pharma borrows a page from pro athletes' marketing playb...

UK authority cracks down on weight-loss drug ads

Hernexeos and what’s next, with Vicky Brown

Using AI-driven synthetic personas to take your insights fur...

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