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Novo Nordisk has been criticised by the FDA for a TV ad for the Wegovy pill, which the agency claims makes "false and misleading" claims.

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Indivior has agreed to halt all marketing of its opioid overdose drug Opvee in New York after being rapped for mispromoting it to health officials.

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A leaked version of the Make America Healthy Again programme for the Trump administration has plenty for the pharma industry to stew over.

Sales & Marketing

Explore how athletes leverage data and DTC marketing, and learn how Big Pharma is borrowing from their successful playbook.

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Nine adverts for weight-loss services have been banned by the Advertising Standards Authority in the UK for promoting prescription-only drugs.

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US Senators Bernie Sanders and Angus King have introduced a bill that seeks to ban direct-to-consumer (DTC) advertising by the pharma industry.