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Sales & Marketing

Big Pharma borrows a page from pro athletes' marketing playb...

Explore how athletes leverage data and DTC marketing, and learn how Big Pharma is borrowing from their successful playbook.

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UK authority cracks down on weight-loss drug ads

Nine adverts for weight-loss services have been banned by the Advertising Standards Authority in the UK for promoting prescription-only drugs.

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US lawmakers seek ban on DTC advertising

US Senators Bernie Sanders and Angus King have introduced a bill that seeks to ban direct-to-consumer (DTC) advertising by the pharma industry.

Sales & Marketing

The 2025 way forward: What can UK healthcare advertising exp...

Buoyed by growth opportunities and the strengthening economy, 2024 turned out to be an interesting year for the United Kingdom’s (UK) healthcare advertising industry.

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Senior FDA resignations gut drug advertising function

Two senior officials at the FDA's drug promotion office have resigned, leading to speculation that a clampdown on some advertising may be on the way.

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EVERSANA adds AI to medical, legal and regulatory reviews

A new AI-powered solution from EVERSANA aims to take the pain out of medical, legal and regulatory (MLR) reviews.

Big Pharma borrows a page from pro athletes' marketing playb...

UK authority cracks down on weight-loss drug ads

US lawmakers seek ban on DTC advertising

The 2025 way forward: What can UK healthcare advertising exp...

Senior FDA resignations gut drug advertising function

EVERSANA adds AI to medical, legal and regulatory reviews

Lily gets FDA nod for SERD-CDK 4/6 combo in breast cancer

Discover a new era of healthcare panel engagement: Grounded ...

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