Sales & Marketing Views & Analysis

Views & Analysis

Sales & Marketing

Demyelinating diseases, including multiple sclerosis (MS) and Charcot-Marie-Tooth (CMT) disease, present a substantial and escalating burden.

Sales & Marketing

Execution drift occurs when strategy, targeting, metrics, incentives, and behaviour gradually stop reinforcing one another.

Sales & Marketing

AI can now deliver hyper-personalised, adaptive HCP journeys at scale.

Sales & Marketing

Steve Sanghera is the CEO and co-founder of Inventus.

Sales & Marketing

We need to see advancing women as an intentional multiplication that benefits teams, organisations, and communities.

Sales & Marketing

It's more important than ever that pharma marketers tell their stories clearly and creatively, with a focus on educating customers.