Humanity as a Feature, Not a Bug: Insights from Frontiers Health 2025

Digital

As everyone in the industry races to implement more and better AI, what unique capabilities can human agents still offer in healthcare?

YourCoach Health’s Eugene and Marina Borukhovich spoke with pharmaphorum after their Frontiers Health session to get to the bottom of this question.

Highlights from the discussions include:

How to balance increased access from AI and true empathy and accountability from human agents
Five years of lessons from YourCoach Health – founded at Frontiers Health in 2020
Appreciating the human in the loop in the midst of the AI hype cycle
Advances in clinical evidence and regulatory recognition of health coaching

Check out the full interview for an important perspective on the AI revolution in healthcare

Jonah Comstock

27 November, 2025

FH25

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